Some think of multimodal communication as something modern—as combining text and videos on websites, or as both hearing and seeing people when we communicate using apps on our smartphones. But it simply means communicating using a variety of modes or methods. Even a simple face-to-face interaction usually combines the modes of speech and gesture. Humans have been engaging in multimodal communication since prehistoric times, using sounds in combination with visible actions. And despite the fast pace of digital technology development, we still play videos largely on the same real-time scale as that of face-to-face interaction—the human time scale.
What you learn in this programme could be applied in a variety of jobs, such as those of communication advisor, trainer for media businesses, or communication content analyst.
Multimodal Communication is one of the tracks of the Master's degree programme in Communication and Information Studies (CIS). The track is taught in English and welcomes students from abroad as well as those from the Netherlands. Other tracks you can choose from in CIS are: