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Leverage your leadership skills by knowing your why

Executive MBA: Leading with Purpose

Many leaders have a clear sense of “what to do” and “how to do it,” but very few master the “WHY.”  Yet, the WHY—or the purpose—is what drives you to exceed expectations; what motivates employees to go beyond the call of duty; and what turns customers into fans. 

The Executive MBA: Leading with Purpose puts the quest for “WHY” in the center of the programme. It is designed for leaders who aim to identify their leadership purpose and the purpose of their organization. We are looking for upcoming thought leaders who ask the bigger questions and want to leave a lasting imprint on business and society. Our 18 months programme provides you with the knowledge and skills to excel in your leadership role and to lead your organization, also in times of crisis. We challenge you to unlock your full potential, to identify solutions to complex problems, and to reflect on your values, goals and beliefs.

Exploring the role of purpose in leadership

The rapid shift from traditional industries to an IT-based economy have disrupted long established business models. Organizations have become more digital, global and sustainable. Therefore, as a leader, it is crucial to be proactive and be one step ahead.During this 18-months programme, Vrije Universiteit Amsterdam’s exclusively selected team of professors and experts will provide you with leadership skills and state-of-the-art knowledge to lead your organization in an increasingly volatile, uncertain, complex, and ambiguous business environment.

While making an immediate impact in your organisation, we will help you think further and to reflect on fundamentals and essential questions, like:

  • What type of leader do I want to be?
  • What is the purpose of my organization?
  • How can I execute thought leadership?
  • How can I lead the change?
  • How do I think like a disrupter?
  • How can I lead my organization through crises and uncertainty?


Some of the highlights of the Executive MBA: Leading with Purpose: 

  1. Purpose‐focused approach: become a responsible thought leader who leaves an imprint on business, followers, and society
  2. Mixed classrooms: a place for sharing experiences and ideas with peers, senior leaders, academics and other experts
  3. Develop a holistic perspective: Connect the dots in your organization and develop a skill-set to lead people and organizations in complex and dynamic environments
  4. International recognition: Vrije Universiteit Amsterdam is proud to be among the 75 best universities in the field of Business Administration and among the top 100 in the field of Management (Shanghai Ranking 2020)
  5. Network for life: Strong alumni community and lifelong extensive business network

Various discounts and scholarships are applicable (find out more about the scholarships)


Join our Online Open Evening

Thursday 20 May 2021

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Why choose this MBA Programme at Vrije Universiteit Amsterdam?

Why choose this MBA Programme at Vrije Universiteit Amsterdam?

Vrije Universiteit Amsterdam is an internationally renowned research university and is ranked among the best universities in the world. With a longstanding tradition of executive education, VU’s School of Business & Economics is in the Academic Ranking of World Universities Top75 Business Schools in the fields of business administration and management.

VU Amsterdam is located in Zuidas, Amsterdam's high-profiled international business district and centre of research and education. From the university, it is a short train ride to Schiphol Airport as well as Amsterdam’s historic city centre.

Executive students walking and talking at VU Amsterdam