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Math makes data work

Business Analytics

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How can you use data to predict future demand? And how do you then use this prediction to set prices or make optimal use of capacity? In short: how can you use the power of data science, big data, statistics, and machine learning to help organisations make strategic decisions? 

During the Bachelor of Business Analytics at Vrije Universiteit Amsterdam, you will study every step of the path from raw data to optimal decision.

Discover your Business Analytics programme

Discover your Business Analytics programme

Organisations today have vast amounts of data at their disposal. To handle all these data, they need professionals who can perform razor-sharp analyses. During the Bachelor of Business Analytics programme, you will learn to optimise business performance by crunching data with algorithms from mathematics and artificial intelligence.

Explore the programme content
Two students comparing notes on the computer and mobile phone

Change your world, study Business Analytics

  • 'There is a revolution going on with data'

    In this video, professor Sandjai Bhulai, student Rutger Raaymakers and alumna Anne Zuiker and Kylie van der Moot share their vision of the Business Analytics Bachelor's programma.